Adsonica and Audioboost Introduce Audio Display Ads In Italy

Audio ads increase engagement by 50% or more over silent display ads

Wellesley, MA – January 10, 2022 – Adsonica®, the leading audio display advertising solution,

announced today the immediate availability of Adsonica audio ad units in Italy through

Audioboost, a leading native audio platform and Adsonica Reseller.

Adsonica’s display ads combine audio and image in a single image file, without video, coding, or

multiple file management and are targeted and served like an ordinary display ad. Advertisers

can take advantage of the company’s advanced audio-centric analytics to measure the audio

environment including Listen Rate, Listen-Through Rate, Engagement Rate, Clicks, Click-

Through Rate and Impressions. Adsonica’s patented software is licensed through Audioboost on

a cost-per-mille (CPM) basis.

"It's very exciting for Audioboost to be welcomed as Adsonica’s first European agency partner.

Our mission is to build an audio-first marketing environment where all forms of content can be

enjoyed in multiple audio formats,” said Cristina Pianura, a co-founder and CEO of Audioboost.

“Our partnership with Adsonica will enable us to introduce audio display ads to the Italian

market. We believe that Adsonica audio ads will add a new dimension and KPI, just as video ads

did ten years ago. We’re thrilled to be part of this new audio era with Adsonica."

With Audioboost any web article can be converted into a high quality podcast, turning digital

readers into listeners, and monetizing their audio consumption.

"I'm very excited to be working with Audioboost to bring the power of audio display ads to the

Italian market,” said William Agush, Founder & CEO of Adsonica. He continued, “these new ad

units increase engagement by 50% or more giving Audioboost’s clients a premium ad product

with only minimal production overhead. Advertisers can utilize existing display ad creative and

audio content so they can begin using Adsonica immediately."

About Adsonica

Adsonica patented technology combines image and non-image data into a single file for

advertising and web development. Founded in 2012, the company originally deployed the

technology in a consumer photo application, pivoting to exclusively ad tech in 2019. The

company’s investors and advisors include veterans of ad-tech, e-commerce, enterprise software

and new media.

About Audioboost

Audioboost was founded in 2021 by a group of digital visionaries who identified native audio as

a large opportunity in a sector that was just starting to develop. Among them was Davide

Schioppa, founder and CEO of Podcastory, the first content factory exclusively for audio in Italy.

He incubated the Audioboost project to provide the entire range of the audio offerings including

advertising technology. The company will continue to invest resources to create new standards,

new technologies, and new business opportunities in the native audio sector.

Media Contacts:

Adsonica

William Agush

+1 781-492-0336

william@adsonica.com

Audioboost

Cristina Pianura

+39 3333548426

c.pianura@audioboost.it