Advanced analytics

Powerful. Detailed. Secure.

Audio ads, including Adsonica's audio display ads, are beginning to face the same scrutiny as other formats in the digital advertising ecosystem. That's why we partnered with aqfer, a world-class enterprise data platform provider, to build an analytics dashboard that tells you how many people listened to your ad and how long they listened for.

We don’t collect any personal data, including IP addresses and unique identifiers. Also we set no cookies. So our tag is GDPR and TCF compliant. 

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Engagement Lift

The percentage increase in engagement which your ad achieved thanks to the power of audio. Calculated as the difference between the Click-Through Rate alone and the Click-Through Rate combined with the Listen Rate.

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Engagement Rate

A holistic engagement measurement—the percentage of users who interacted with the ad, either by generating a Listen Click or a Click. Calculated by adding the Listen Rate and the Click-Through Rate.

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Listen Clicks

Raw number of times someone clicked the Listen button to play your ad's audio component. A Listen Click count of 70 means the button was clicked 70 times.

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Clicks

Raw number of times someone clicked the ad through to a landing page—they clicked anywhere apart from the Listen button. A "Click count" of 100 means the ad was clicked 100 times.

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Listen Rate

Percentage of users who clicked the Listen button to play your ad's audio component. Calculated by dividing the total number of Listen Clicks by the total number of Impressions.

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Click-Through Rate

Percentage of users who clicked the ad through to a landing page. Calculated by dividing the total number of Clicks by the total number of Impressions.

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Listen-Through Rate

Percentage of highly engaged Listeners who heard 100% of your message—the whole audio track. Calculated by dividing the total number of 100% Duration Listen Clicks by the total number of Listen Clicks. A Listen Through Rate of 60% means 60% of the users who clicked the Listen button, heard the whole thing.

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Audibility Rate

Percentage of Listens which were :02 seconds or more.
A Media Rating Council digital audio measurement standard—the audio equivalent of ad viewability. Calculated by dividing the total number of :02< Duration Listen Clicks by the total number of Impressions.

Ready to amplify with audio display ads?